【資生堂】MANAGER/STAFF, SOCIAL/KOL, SOCIAL & PR GROUP, MARKETING & CONSUMER EXPERIENCE DEPT., BRAND SHISEIDO
仕事内容
Roles & Responsibilities（業務内容）
Key Objectives of the Role
Strong understanding of the global influencer landscape and can source new and creators and conceptualizes innovative strategies across various categories and social channels.
Focuses on how global influencer and brand partnership strategies can drive awareness on a global scale and then integrated on a regional and local level.
Partners with global marketing teams to align on key messaging and with the global social team to ensure all content creation is amplified across owned channels.
Partner with Global Social teams to amplify KOL content in alignment with business objectives and launch strategies across relevant SHISEIDO owned platforms.
Conceptualize and execute global influencer strategy for select new product launches.
応募資格(必須経験など)
Requirements（必要な能力/経験/資質）
• 5+ years of creator marketing and communications experience; beauty and fashion industry experience preferred
• Good handle on current trending creators and pop culture
• Expert in Asia influencer and creator strategy and ideates new and compelling strategies for increased brand awareness.
• Strong understanding of beauty and cosmetics industry
• Ability to develop and execution strategy, plans and budgets
• High level of creativity; excellent writing and presentation skills
• Strong Communication skill in English
Job Segment: Marketing Manager, Branding, Brand Manager, Manager, Marketing, Management