【Google】Analytical Consultant, Strategic Insights and Communication
仕事内容
About the job
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
• Deliver actionable insights and recommendations that influence clients’ decision making and contribute their business success with Google solutions
• Incorporate analysis results into media investment recommendations to improve marketing Return On Investment (ROI) for clients’ business growth
• Conduct market research to formulate effective goals segments and value propositions, and incorporating research results into marketing strategies which fully utilize the power of digital
• Collaborate with sales teams to formulate sales strategies to encourage data informed decision making and to leverage advanced solutions properly for internal/external stakeholders
• Plan measurement strategies based on causal inference and measurement product expertise, through looking over ads effectiveness measurement and consumer insights
応募資格(必須経験など)
Minimum qualifications:
• Bachelor's degree or equivalent practical experience
• 5 years of experience in brand marketing and/or marketing strategy consulting, or strategic planning
Preferred qualifications:
• MBA or relevant postgraduate experience
• Experience in marketing research and/or consumer insight analysis
• Experience in ads effectiveness analysis (Marketing Mix Modeling, A/B testing, Google Analytics etc.) and/or statistical analysis
• Ability to execute analysis using Google products and/or data science (e.g., R/Python)