【フィデリティ投信株式会社】Promotional Marketing Senior Manager
仕事内容
Purpose of your role
Fidelity Japan is focused on delivering outstanding products and best in class services to clients across all of our business channels. Business Promotion plays a key role in this effort, and the Business Promotion Senior Manager will work closely with Head of Business Promotion and the team for the planning and execution of campaigns for new and existing products/strategies. In the planning stage you will work closely with stakeholders (including but not limited to Sales Teams, Product Specialists & Content, Digital and Design Marketing) on understanding the audience, their needs and optimal business promotion approach. In the execution stage, you will also work with external counterpart such as vendors.
Key Responsibilities
• Play a key and senior role in supporting the team leader for overall business promotions aimed at achieving the targets of Fidelity Japan's B2B (Wholesale, Institutional, Defined Contribution) businesses.
• Work closely with business stakeholders and the respective Marketing functions, covering Sales, Client Service, Compliance, Corporate Communications and any other related functions.
• Develop Business Promotion plans together with team leader to be in line with our business strategies, negotiate with business stakeholders, brief to advertising agencies, develop and implement policy plans, and perform a series of activities to measure effectiveness.
• Develop and implement website improvement plans to maximize the efficiency of Business Promotion activities by working closely with the relevant stakeholders (including but not limited to Marketing and Technology etc).
応募資格(必須経験など)
Experience and Qualifications Required
• Proven track records in managing marketing campaigns and/or business promotion activities either in-house or at agencies
• Expertise in product marketing and/or B2B marketing, including through digital and video mediums
• Experience in, or knowledge of, the global asset management and financial industries in Japan
• Ability to pay attention to details with knowledge of marketing, business promotion, digital and analytics, with a creative and broad perspective.
• Ability to proactively drive operations in a hands-on environment and prioritize multiple operations - can think and act both tactically and strategically
• A growth mindset and a true team player
• Excellent written and verbal communication skills in Japanese (native level) and English (business level).