【JPモルガン・アセット・マネジメント】Marketing, Vice President, Japan Asset Management Marketing, Vice President, JapanAdd Job to My Job
仕事内容
What you will be responsible for:
The role works closely with Business, subject matter experts (SMEs), and various teams within Marketing to drive, plan and implement various areas of marketing activities and contribute to business and marketing objectives.
• Develop and execute marketing strategy to drive business growth
• Build brand and product awareness in the local market, aligning closely with global brand positioning, across all key target audiences.
• Contribute to strategic marketing priorities to achieve greater efficiency and effectiveness through leverage, process streamlining, optimization and/or innovations
• Lead, plan, manage and execute marketing campaigns covering events, offline and digital channels that contribute to marketing objectives and are aligned with our brand proposition
• Develop and execute the marketing strategy in alignment with local business priorities through a variety of tactics to drive client acquisition and retention, that will include :
o Marketing campaign development and execution - increase awareness, engagement, drive consideration, acquisition and retention of products and services to new and existing clients
o Promote our intellectual capitals including our thought leadership, investment capabilities and product solutions
o Digital marketing including website optimisation, online advertising, SEM and SEO
o Conduct research and competitive analysis to understand client insights and identify relevant actions to improve marketing performance
• Set clear goals and define success metrics to evaluate marketing effectiveness against plans to drive stronger business and marketing impact.
• Establish processes and practices to strengthen governance for all marketing activities and to manage and mitigate risks
• Co-ordinate with international counterparts to best leverage global/regional insights and strategies
• Collaborate with different teams within Marketing, Business and other functions to integrate global/regional objectives with local priorities, and serve as a major point of accountability for a diverse range of global/regional project delivery
• Comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines
• Drive projects and perform duties as and when required
• Specialized skill and experience in Public Relations will be helpful
応募資格(必須経験など)
What skills and experiences we are looking for:
• Bachelor degree or higher in economics, marketing or equivalent preferred with min 8-years’ relevant experience and success as a marketer in the industry
• Strong marketing skills across strategies and channels
• Good understanding of the investment or the mutual funds industry
• Specific equity, fixed income, alternatives, or multi-asset marketing experience helpful
• Effective verbal and written communication skills in English, as well as visual/presentation, and interpersonal communication skills
• Strong quantitative approach balanced with client insight mindset
• Ability to think strategically while strong in execution and dealing with details
• Proven good business acumen and results orientation
• Appreciation for the global organization and the regional synergy; Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
• Experience with managing multiple languages and cultures helpful
• High level of independence, energy and integrity; Responsible and accountable; Respect for diversity of opinions and styles; Strong in leadership; Flexible in approach
• Proven ability to develop and effectively communicate complex concepts and ideas in business terms to peers and senior management
• Strong sense of governance to ensure compliance with regulatory and internal requirements
• Ability to multi-task, work in a demanding, fast paced environment, and handle multiple, competing priorities and projects with quality output at one time
• Ability to adapt quickly and shift priorities based on unexpected business demands
• An effective team player, able to work with people of all levels
• Has a high level of self-motivation, with strong integrity and ethics