【JPモルガン・アセット・マネジメント】APAC Product and Content Marketing, Vice President
仕事内容
The Role
The role works closely with Business, subject matter experts (SMEs), and various teams within Marketing to develop different types of content to contributing to business and marketing objectives. The content includes and is not limited to markets, thought leadership, investment strategies, and product solutions. Target audience ranges from institutions to intermediaries/financial advisors to end investor, and any specific segments across markets within APAC and with a primary focus on Japan. The role strives to leverage the knowledge of SMEs and his/her individual marketing and editorial skills to make each piece of content on-brand, relevant, differentiated, thought-provoking, and actionable.
Responsibilities include :
• Develop product and content marketing strategies for Japan with regional objectives alignment in consideration of market/industry trend, challenges and opportunities to strengthen our brand, promote our Insights and capabilities to acquire new clients, grow and retain existing customers, enhance client experience and engagement
• Lead the promotion of product diversification of our all-rounded capabilities to meet evolving needs in Japan as well as APAC
• Stay ahead of the curve striving for the best-in-class product & content marketing in the industry. Pilot new ideas to create positive impact striving for innovative marketing. Optimise product & content impact across offline and online channels
• Responsible for strong content engagement, review regularly content performance and initiate new ideas to drive improvement
• Implement campaigns to amplify messaging to strengthen brand recognition, increase client engagement, drive consideration and boost sales
• Responsible for digital marketing campaigns including and not limited to paid advertising, SEO/SEM across digital and social channels
• Contribute to strategic marketing priorities to achieve greater efficiency and effectiveness through leverage, process streamlining, optimization and/or innovations
• Drive projects and perform duties as and when required
• Collaborate with teams within the organization to optimize user experience
• Comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines
応募資格(必須経験など)
Requirements
• Bachelor degree or higher in economics, journalism or equivalent preferred with demonstrated experience and success as a writer in the industry
• 10+ years of investment/financial writing experience, with solid understanding of financial, economic and investment concepts, asset management industry, products and customer behaviour
• Displays a reporter-like tenacity to get on the calendar of senior-level subject matter experts when necessary to react to market events, generate high-quality content under tight deadlines, within hours or next day
• Demonstrates ability to turn complex financial subject matters into compelling stories that effectively promotes the firm’s capabilities, engages the target audience, and drives the desired actions
• Demonstrated ability to synthesize various viewpoints and translate those views into thoughtful marketing and educational pieces
• Passionate about creating client engaging content and keen on evaluating content impact for continuous improvement
• Demonstrable experience in developing go-to-market strategies and managing paid media campaigns, SEO and SEM
• Creative with experience in identifying target audience and devising digital campaigns that engage, inform, motivate and encourage actions
• Strong leadership and interpersonal skills to coordinate efforts across teams across markets
• Appreciation for the complexities of supporting a variety of internal stakeholders across multiple businesses; ability to collaborate and influence stakeholders across levels and countries
• Excellent time management and project management skills and the ability to coordinate editorial projects with multiple departments
• Process-driven, attentive to details with proven experience of managing content production processes
• Highly flexible; comfortable working with ambiguity; ability to multi-task, and to enjoy working in a demanding, fast paced environment; ability to adapt quickly and manage multiple, competing priorities and projects with quality output at one time
• High level of independence and positive energy; Responsible and accountable; Respect for diversity of opinions and styles; Flexible in approach
• Thrives working both independently and as a team member
• This is a regional role providing support to various markets as and when needed
• Strong verbal and written communication skills in English and Japanese