【Meta】 Marketing Science Partner
仕事内容
Marketing Science Partner, Japan Responsibilities:
・Develop, Design and Deliver Vertical strategy to improve the performance of clients within the vertical via changing client behaviors based on data, science and measurement and developing narratives to be shared externally.
・Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
・Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
・Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing “learning agendas”. The best practices and learning agendas will highlights how a client can improve business outcomes
・Partner closely with sales to manage a scaled set of accounts and prioritize which clients will get servicing from the team
・Support client engagement with third party vendors responsible for setting up and conducting measurement studies
・Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the “learning agenda”
・Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools…)
応募資格(必須経験など)
Minimum Qualifications：
・Bachelor’s degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
・Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
・Experience analyzing data sets to understand patterns and provide insights
・Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, ・SAS as well as data extraction tools such as Hive and/or SQL
・Ability to communicate technical content to general audience.
・Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods.
・Fluent in Japanese and English
Preferred Qualifications：
・Advanced degree in a quantitative field or an MBA
・Experience with digital advertising for brand and DR outcomes
・Experience/Knowledge about Ad industry, ideally Digital Ad experiences