【ベイン・アンド・カンパニー】Senior Manager, Digital Marketing (Digital Media focus)
仕事内容
You should have deepest functional expertise: marketing solutions strategy, planning, in-platform execution and optimization of largest digital media platforms across any one or number of: paid social, paid search, display/programmatic, e-commerce. You should have deepest functional expertise: marketing solutions strategy, planning, in-platform execution and optimization of largest digital media platforms across any one or number of: paid social, paid search, display/programmatic, e-commerce. You have proven yourself as a leader. You are able to motivate others to bring their best thinking to projects and translate the team effort to strong results in markets. You should be passionate about marketing, understand the power of digital to transform top and bottom line results by working differently and applying data in new ways. You carry positive attitude, no matter what. You add energy to rooms and teams, help others see possibilities and clarity amidst uncertainty. You have a well-developed understanding of marketing and communication best practices to draw on, yet aren’t afraid of solving problems through innovative thought leadership. Your responsibilities/experience also includes:
• Being the main thought leader and expert on the latest in digital media and marketing effectiveness and efficiency, with deep expertise in any one or a number of the major digital media platforms
• The ability to personally consult on planning, set up, managing and reporting on digital media platforms, drawing on own first-hand in-platform experience to work alongside clients
• The ability to partner with the right technology, partners, platforms
• The go-to on the team – other media specialists, consultants and clients – who need help/education about the channels and capabilities – role in the broader mix, and impact on KPI’s and the business more broadly
• Synthesize market insights and signals such as search and user data into actionable insights and recommendations towards client’s business objectives as a person who can highlight what really matters to impact the client business and deliver results at a consistently high level
• Ability to determine the right KPI’s based on client goals, ranging from awareness to traffic to online conversions and performance
• Thought leadership to the team and clients on the ever-changing landscape
• Restlessness, constantly trying to improve client campaigns, whether in the planning or optimization stage
• Analytical rigor personally in platform or execution quality control oversight spanning:
• On time delivery of audience research, planning and launch of all test or scale efforts
• Influencing and managing client digital marketing strategy
• Test-and-learn/experiment design
• Advice on campaign set up, reporting and optimizing in-market media specifically in e-commerce focused campaigns
• Campaign analyses that surface the what and so what tied to marketing and business objectives
応募資格(必須経験など)
• 8+ years of media planning experience across a mix of: paid social, display, video, search, content syndication and ad technology, though not compulsory
• Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
• Acts as a thought leader in media channels while maintaining strategic knowledge across all channels to provide support in execution.
• Develop POVs and recommendations on a variety of topics to guide clients and partners.
• Oversight of client campaign performance and effective communication of impact/learnings across client teams
• Close work with internal execution teams on campaign-specific needs. Help training and enabling junior case team members to execute at a high quality level while learning and growing. Likely to include core media team members focused on specific channels, analysts, and creative team of writers and designers.
• QAs data and analysis with actionable insights as it relates to business goals for reporting.
• Performance analysis – in market performance data, marketing mix models, consumer segmentation, brand health/strengths relative to a competitive set and consumer needs.
• Channel savvy – ability to parse out performance in different distribution channels and develop effective solutions accordingly.
• Communication, especially in packaging content into effective client presentations and being the person leading the room in meetings, articulating clear action items and providing direction.
• Working in agile, shorter sprints instead of long planning cycles.