Changes brought by technology and decline in prospects force admissions offices to adapt to meet freshman-class targets. Every year, college enrolment managers try to sign up enough freshmen for the fall semester, but hitting the mark requires schools to court an outsize number of prospects, knowing that only a fraction will enrol.

The original article posted by the WSJ, reports to this as a competition, accepting more than what colleges can accommodate. However, because of these previously reported changes, managers will have to be stricter.

Read more at: http://www.wsj.com/articles/for-enrollment-managers-a-new-college-try-1464355611