Some great books about business, entrepreneurship, management and multinational companies are recommended for MBA aspirants. These books give insight into the business world, various market and into the psychology of people in the management world.
Here is a list of books that are suggested reading and also with a link, where you can buy it online.
1.Thinking Fast and Slow, Daniel Kahneman
This bestselling book by Nobel prize winner, Daniel Kahneman summarises3 the research that he has conducted over decades. It covers all three phases of his career: his early days working on cognitive biases, his work on prospect theory, and his later work on happiness. The book gives the inside-out on the thinking process and helps gain an understanding on how people (consumers) take decisions.
Buy it here- http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/ref=sr_1_1?s=books&ie=UTF8&qid=1461544358&sr=1-1&keywords=thinking+fast+and+slow
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Some great books about business, entrepreneurship, management and multinational companies are recommended for MBA aspirants. These books give insight into the business world, various market and into the psychology of people in the management world.
Here is a list of books that are suggested reading and also with a link, where you can buy it online.
1.Thinking Fast and Slow, Daniel Kahneman
This bestselling book by Nobel prize winner, Daniel Kahneman summarises3 the research that he has conducted over decades. It covers all three phases of his career: his early days working on cognitive biases, his work on prospect theory, and his later work on happiness. The book gives the inside-out on the thinking process and helps gain an understanding on how people (consumers) take decisions.
Buy it here-
http://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/ref=sr_1_1?s=books&ie=UTF8&qid=1461544358&sr=1-1&keywords=thinking+fast+and+slow
2.Man’s Search for meaning, Victor Frankl
MBA aspirants who plan to own a company in future, must read this book as it covers the most important element of the company- the employees.And one pre-requisite for keeping your employees motivated is providing them the opportunity to do meaningful work. It’s the responsibility of the manager/owner to ensure that the meaning is provided to employees for their self satisfaction.
Buy it here-
http://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/080701429X/ref=sr_1_1?s=books&ie=UTF8&qid=1461544584&sr=1-1&keywords=mans+search+for+meaning